Bambino Branding Strategy Book
Bambino Razors
I created a new brand and packaging prototype for razors aimed toward a gender neutral audience, ages 15-35. I wanted fo make the packaging more sustainable by eliminating unnecessary plastic and replacing it with paper and bristol board. The hairless cat logo represents the idea of a smooth shave, and I added the leaves to emphasize the eco-friendliness of the brand. The name Bambino was inspired by a breed of hairless cat of the same name, as well as the Italian word for “baby,” playing on the idea of a baby-smooth shave.